Brand Strategist Kelvin Akparanta Is Inspiring To Create Next Line Of Generational Brand Strategist
Today we’d like to introduce you to Kelvin U. Akparanta.
It’s an honor to speak with you today. Why don’t you give us some details about you and your story. How did you get to where you are today?
My name is Kelvin Akparanta, aka Kelvinkul, a brand strategist and entrepreneur and founder of Box411, a branding and media company. Born in Portharcourt, Nigeria on December 12th 1991. I hail from Akwete in Ukwa East Local Government Area of Abia State. I graduated from West African People’s Institute, where I received my West African School Certificates. Kelvin relocated to Calabar to study Biochemistry in the University of Calabar. In 2015, Kelvin kicked off his media career when he started Box411. Kelvin became popular when one of he was contracted to brand for the Governor’s Band for the Calabar Festival Organisation. As his popularity grew, so did her followers on social media too. This led to him working with several brands in the media and entertainment world. In November 2020, he granted one of his most famous interview with KBC Africa where he told a story of how he became a “Man Ashawo” of which he commented that it was a Personal Branding Experiment on negative brand reversal. Kelvin who also serves as a Director on the board of Activecode Business Hub, Nigeria’s apex Forex, Blockchain and ICT company currently serves as the Chief Marketing/Branding Officer in charge of Branding, communications strategies, training and development at ActiveCode Business Hub. Kelvin has handled accounts and brands spanning the construction, Radio, fashion, TV, entertainment, education, and hospitality industries.
I’m sure your success has not come easily. What challenges have you had to overcome along the way?
I had to overcome the fear of leaving my comfort zone and that has been the greatest challenge I’ve ever faced in my entire career. While writing my book on Personal Branding and Digital Marketing, the fear of how I’d be perceived by the public kept me off from publishing till 2021 when I told myself that if it goes wrong, I will try again.
Let’s talk about the work you do. What do you specialize in and why should someone work with you over the competition?
I’ve been the brain behind major brands branding in Nigeria and beyond including Miss Africa, Hit FM, FAD Fm, Sparkling FM, Correct FM amongst others and these has given me ample experience above competitions.
What’s your best piece of advice for readers who desire to find success in their life?
Never give up on your dreams, never put money as a motivation in your pursuit for success. Allow your passion to fuel you and watch your baby steps metamorphose into giant strides.
Speaking of success, what does the word mean to you?
For me, Success is making the world a better place. Going out into the world each day and doing the very best you can. Going to bed each night feeling satisfied that you gave it your all
What’s next for you?
I’ll be advocating to African Countries as a matter of urgency to include skills like digital marketing ,branding into secondary & tertiary school curriculum . If the basics of personal branding and the importance of it are inculcated in the minds of young people they will grow up being stronger and better career professionals and business tycoons.
Finally, how can people connect with you if they want to learn more?
I’m always online via my social media platforms
WhatsApp: +234 706 103 4434