Shaheen Mazloom: Transforming B2B Sales with Versa Business Systems
How a small-town entrepreneur revolutionized the way businesses grow and support one another.
Shaheen Mazloom’s entrepreneurial spirit bloomed early, inspired by his family’s journey from struggling farmers to successful butchers. This drive to succeed led him to create Versa Business Systems, a company that reimagines how businesses interact with one another, with the goal of helping them thrive together.
Versa Business Systems provides essential services such as business lending, credit card processing, ERC, grants, and AI outreach to help businesses grow and succeed. The company’s unique approach to B2B sales is focused on nurturing long-term relationships and prioritizing the needs of clients. This strategy has led to impressive growth for Versa, as well as a reputation for trustworthiness in the industry.
Early Life and Career
Mazloom began his career at the age of 14, eventually moving into B2B sales and managing a team of outside sales representatives. Through these experiences, he discovered the importance of building lasting relationships with clients and developing a business model that benefits both parties. This epiphany led him to create Versa Business Systems, with the mission of ensuring that businesses are better off after working with the company.
Challenges and Pivots
Versa’s initial struggle to find the right product and sales process led to an important pivot. Instead of leading with a product, the company decided to focus on becoming a solution for business owners’ problems. By positioning themselves as consultants, Versa was able to build rapport and trust with clients, resulting in higher closing ratios and repeat business.
The company’s early marketing strategy relied heavily on direct mail, which was both expensive and difficult to scale. After being introduced to AI, Mazloom revolutionized Versa’s marketing approach, reducing costs by two-thirds and allowing the company to reach more potential clients. This shift helped Versa grow exponentially, expanding the business by 25 times in just eight months.
Keys to Success
Mazloom attributes Versa’s success to a combination of factors: learning from mentors, focusing on helping people, and building a strong team. He emphasizes that being the hardest-working person in your business is crucial for success, and that a dedicated team is essential for growth.
In his quest for success, Mazloom has been guided by billionaire mentors who provided invaluable advice. He suggests that entrepreneurs should listen to those who have already achieved what they aim to accomplish and then add their personal twist to make it even better. One of the critical lessons he has learned is that if your primary focus is on helping people or solving a problem, money and success will naturally follow.
Building a strong and dedicated team has been a vital part of Versa’s success. Mazloom believes that having good people on your team is not enough; they need to believe in you, trust you, and know that you will work alongside them. He stresses that to build a big business, you cannot do it alone and must be willing to put in the hard work, especially in the beginning.
In his personal life, Mazloom doesn’t believe in a strict work-life balance, as he views work and life as intertwined. He and his fiancé often discuss their businesses and goals, but they also carve out phone-free time each week to recharge. This approach helps them maintain a healthy relationship while staying focused on their entrepreneurial pursuits.
Giving Back and Future Plans
Mazloom is excited to launch the Versa Business Tips Podcast, where he will interview successful business owners and share advice for those looking to grow or start their own business. The podcast will feature giveaways such as free books, courses, webinars, and even vacations to help listeners on their entrepreneurial journeys. The podcast aims to provide valuable insights and resources to aspiring entrepreneurs, while also shining a light on the challenges and triumphs of successful business owners.
In addition to the podcast, Mazloom shares his knowledge and experience through the Versa Business Tips YouTube channel, where he offers practical advice gleaned from his mentors and personal experiences. This platform allows him to reach a wider audience and inspire the next generation of entrepreneurs.
Mazloom’s commitment to giving back extends beyond sharing advice; he’s also focused on creating opportunities for others within his company. By fostering an inclusive and supportive work environment, he’s built a team that feels motivated and empowered to contribute to Versa’s success.
Versa Business Systems is a shining example of how one entrepreneur’s passion for helping others can lead to a thriving business that benefits everyone involved. Shaheen Mazloom’s innovative approach to B2B sales and marketing has transformed the industry, and his dedication to giving back through mentorship and resources will undoubtedly continue to inspire future generations of entrepreneurs.
Mazloom’s journey is a testament to the power of perseverance, adaptability, and a genuine desire to make a positive impact. By focusing on building lasting relationships, prioritizing clients’ needs, and investing in his team, he’s created a successful and sustainable business model that is poised for even greater growth in the future.
As Versa Business Systems continues to evolve and expand, Mazloom’s commitment to helping others will remain at the core of the company’s mission. With plans to reach even more entrepreneurs through his podcast, YouTube channel, and other ventures, Shaheen Mazloom is leaving a lasting legacy that will undoubtedly shape the future of B2B sales and business growth for years to come.
Learn more about Shaheen Mazloom and Versa Business Systems:
Forbes Article: https://www.forbes.com.au/life/brand-voice/how-shaheen-mazloom-helps-businesses-completely-eliminate-credit-card-processing-fees/